Introducing #WhyBeOriginal

Recently, popular media like Vice and People have published articles directly instructing readers on how and where to purchase knockoff products. It’s a problem that not only undermines the creative and cultural innovation of designers but also devalues the personal time, effort, and care that designers pour into their work to create something authentic and original.

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Alberto Alessi on Original Design

This year our member Alessi is celebrating their 100th anniversary. Wondering how the Italian brand has continued to create original designs for a century? Design icon and President of Alessi, Alberto Alessi, shared his insight on authentic design and originality with us...

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