Introducing #WhyBeOriginal

Recently, popular media like Vice and People have published articles directly instructing readers on how and where to purchase knockoff products. It’s a problem that not only undermines the creative and cultural innovation of designers but also devalues the personal time, effort, and care that designers pour into their work to create something authentic and original.

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Alberto Alessi on Original Design

This year our member Alessi is celebrating their 100th anniversary. Wondering how the Italian brand has continued to create original designs for a century? Design icon and President of Alessi, Alberto Alessi, shared his insight on authentic design and originality with us...

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Keep It RealBeOAComment
How Do You Identify An Original? - Flos

The Arco Floor Lamp designed in 1962 by Achille and Pier Giacomo Castiglioni is one of Flos’ most iconic designs. The brothers drew inspiration from street lights and from their imaginative minds came this seven-foot-tall floor lamp set in a marble base. Arco is one of the most commonly imitated - but never duplicated - designs to date.

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Skyline Design Partnership Round Up

Great news! There’s still time to contribute to next year’s student fellowship. Our member Skyline Design will be donating a portion of sales from their new Obscura Collection designed by Suzanne Tick, to help fund the 2022 Be Original Americas Student Fellowship!

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BeOAComment
International Interior Design Association (IIDA): Community, Connection and Culture - The Art and Craft of Career Success

What is the most sought-after skill set for the 21st Century? Cheryl Durst, CEO, International Interior Design Association (IIDA) and Ryan Ben, Director of Association Experience, give us a fast-paced deep dive into crafting a successful path for yourself in the design industry and beyond.

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