Guest blog by Kenneth P. Baker IIDA, SBID, Assoc. AIA, Assoc. ASID, Assoc. RIBA – Gensler Co-Managing Principal, Southeast Region
The architecture and design industry is fueled by creative, imaginative and innovative people with a deep sense of passion for our work. We get emotionally attached to our projects, and take immense pride when that work is recognized by our clients and our peers in the industry. Gensler decided to become a board member of Be Original Americas because we believe that these elements of our industry’s culture need to be protected, and we need to ensure that every designer is practicing with the highest level of design integrity to ensure a prosperous future for everyone.
PNC Tower, Pittsburgh. Photo: Connie Zhou
Our firm has its own product design practice area, and since we’re putting the time, resources and energy into designing new and innovative products for our clients, we don’t want our products to be reproduced by other manufacturers looking to profit off our hard work. Because we are invested in protecting the power of our own brand, we only use products sourced from their original developer in our projects. We practice what we preach, and we’re trying to elevate the conversation in the industry so other firms can see the value in following suit.
We all love and are inspired by great design, and when we see a product that would be perfect for a client that simply won’t find the budget for it, the temptation to find a cheaper alternative can be overwhelming. The problem is, by failing to respect the work of our peers in the industry we are making it difficult for talented people to invest in the next round of design innovation. That’s not the kind of industry that we want to be, and it’s not the kind of professional that anyone ever aspires to be. So what’s the answer?