Guest blog by Brad Ascalon, founder/CEO Brad Ascalon Studio NYC
If you are reading this, you are likely familiar with the mission of Be Original Americas. Furthermore, you likely already agree with what it stands for. Be Original Americas was founded to promote authenticity in design and to fight the multi-billion dollar knock-off underbelly of our industry. It is a group of like-minded individuals and businesses who invest in educating, informing, and influencing on original design, as well as cultivating future generations who will one day take part in our industry. I believe, however, that there is an unspoken camaraderie in this organization, that goes beyond the day-to-day duties.
Sketches of the Atlas table for Design Within Reach
We tend not to talk about the consequences of our individual decisions and responsibilities in our work as designers and makers. We don’t talk about the absolute desire at the end of the day to feel good about our own contributions and the mark we leave behind. We choose to put products into the world, yet we have all heard and entertained the age-old question – do we really need more furniture?