Be Original Americas is committed to initiating discussion on the importance of preserving original design across North America through informational, educational and influential marketing initiatives and consistent efforts to promote this agenda in various design contexts.
- We believe in the designer and creators
We believe that the designs and ideas of the designer are the property of the designer and the company they have partnered with in creating and manufacturing the work.
- We believe in the customer
We believe that the customer will choose the originals when knowing and understanding the background of the designer, the quality, the manufacturing and the creative and commercial investment it takes to create something original.
- We believe that investing in original design is good business
We believe that investing in original design pays off. That it keeps its value, is more durable and ages with beauty.
- We believe in protecting the designer and company
We believe that young designers and ambitious design brands deserve design protection in order to keep designing new products and investing in bringing the design to the market.
- We believe in creativity
We believe that it takes creativity to create something original and that inspiration from others and historic traditions is part of the inspiration to be creative and creating something new. We believe in creating NOT imitating.
- We believe that good design makes a difference
We believe that good design makes a difference in the world and in the way we live and work as it surrounds us in our public and private lives. Good design improves quality of life and therefore, needs to be encouraged.
- We believe in the future of design
We believe design gives back to the industry as a whole and to the people it serves. By purchasing authentic design you are investing in the future of design.
- We believe in authenticity
We believe that the authentic way is the right way – for the customers, the designers, the public and the company that develops new authentic design through research, creativity, investments and skills.
- We believe in true partners
We believe that true partners also believe in this manifesto and all of the items above.