In addition to sponsoring the panel at Wanted Design Industry City’s Career Day, Be Original Americas had a booth at ICFF. At the booth, attendees were able to donate on the spot to our Kickstarter supporting the 2nd Annual Design Fellowship, brand the knockoffs of iconic chairs with graffiti of their thoughts on copycat design, and learn about featured original designs by Vitra, Herman Miller, Kartell, Fritz Hansen and Emeco. Over 280 people asked for information or joined as a member at ICFF alone!
Couldn’t visit our booth? Here’s what went on at the show:
Iconic designs (top) against visitor-branded copies (bottom).
Attendees had the opportunity to brand the copies with their thoughts on knockoffs. Emotions ran high as writing across the knockoffs displayed powerful thoughts and emotions.
Be Original Americas staff wearing shirts designed by iconic industry members, available with a donation to the Kickstarter campaign. More than $3000 was donated during ICFF.
Attendees could donate on-site to the Kickstarter campaign benefiting the 2nd Annual Student Design Fellowship. Rewards included the above pins and t-shirts, designed by Harry Allen, Bruce Mau, Georgie Stout, Paula Scher, and Luke Hayman.
Booth visitors supporting the 2nd Annual Student Design Fellowship.
Images by Federica Carlet.